PROJECTS

Yash Mayekar

ABOUT
PROJECTS

Yash Mayekar

ABOUT

FORAGE

FORAGE

Duration:

2 weeks

Team Project

Brief

Design a system that lets the wanderer-type tourist explore a city's culture in a raw and unexpected way.

Overview

FORAGE is a device and app system that lets you explore a city through its street food culture. Keeping discovery at its core, it creates an experience that remains true to itself. It guides you but doesn't plan for you. Instead, it lets you control your own experience.

How does one truly experience a city in its rawest form?

How does one truly experience a city in its rawest form?

What if you could explore a city through its street food?

What if you could explore a city through its street food?

Our target audience is someone who explores to discover, not to check things off a list. They like to travel wide, not linear

Our target audience is someone who explores to discover, not to check things off a list. They like to travel wide, not linear

hover over the red circle

hover over the red circle

1

1

2

2

Every city has its own flavor identity shaped by its streets, its people. FORAGE maps flavor identity, not the roads. Each circle represents a street food hub.

Every city has its own flavor identity shaped by its streets, its people. FORAGE maps flavor identity, not the roads. Each circle represents a street food hub.

The circle is broken down into its flavor profile after selecting. Pick a street that matches your mood, and start your journey. Every starting point leads to a different experience.

The circle is broken down into its flavor profile after selecting. Pick a street that matches your mood, and start your journey. Every starting point leads to a different experience.

Savory

Chatpata

Sweet

Once the system was in place, it needed a home.

Once the system was in place, it needed a home.

SO we made an app

SO we made an app

  • After entering the city airport, you have to buy a the Centerpiece to unlock the city code.

  • Zoomeed out version showing city's streetfood hotspots.

  • Choose the street to start your exploration journey from.

  • Filter out by flavour profiles.

  • Start your journey

But you can't truly explore with your phone in your hand.

So we made devive extension…

That guides you through the city without demanding your attention. Enough direction to keep you moving, enough freedom to keep it interesting.

That guides you through the city without demanding your attention. Enough direction to keep you moving, enough freedom to keep it interesting.

Destination arrow
Points you towards your chosen street food spot. No turn-by-turn, just a direction. The journey in between is yours.

POI (Point of Interest)
When you enter the radius of a culturally significant spot. The device notifies the user by vibrating and light pointing in its direction.
Destination arrow
Points you towards your chosen street food spot. No turn-by-turn, just a direction. The journey in between is yours.

POI (Point of Interest)
When you enter the radius of a culturally significant spot. The device notifies the user by vibrating and light pointing in its direction.
Souvenir
Souvenir
Bought at the airport or station when you arrive. Each city has its own illustration and color, unlocking that city's street food map on your phone. When the journey ends, it stays with you — a souvenir of every street you explored.
Bought at the airport or station when you arrive. Each city has its own illustration and color, unlocking that city's street food map on your phone. When the journey ends, it stays with you — a souvenir of every street you explored.
We shot an Ad film for this as well.

Next Project

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