Duration:
4 weeks
Team Project
Brief
Design a sunscreen packaging for Dot & Key to establish their presence in the emerging and largely untapped Gen Alpha market.
Overview
Designed for Gen Alpha, the 35g Dot & Key sunscreen packaging leverages peer influence to drive engagement and repeat use, while maintaining trust for parents.
We took a sample set of 10 Gen Alpha girls to 2 different malls and asked them to click photos of things they liked. While they did that, we did fly on the wall.
The Concept
Introducing a fun, playful sunscreen tottle. The hole in the form opens up a variety of ways to interact with it - Clip it to a bag, Fidget with it, Show it off.
We also developed a custom nozzle that dispenses heart shaped sunscreen patches making application fun and controlled.
Process and Development
Most of the time went into figuring out how to realise our vision.
Initial nozzle variations (CAD) 5 nozzle variations. Different cavity shapes, hole placements, dispensing angles. All designed to output a clean heart shape.
user testing, failed None of them worked. The sunscreen was too watery to hold the heart shape.
new final nozzle making and development Redesigned from scratch. Tighter cavity, controlled hole size, snap-fit threads to prevent leakage.
Bottle variations 5 Had to try out different variation for right affordance that matched the nozzle's orientation.
The final nozzle development arc.
