PROJECTS

Yash Mayekar

ABOUT
PROJECTS

Yash Mayekar

ABOUT
PROJECTS

Yash Mayekar

ABOUT

Dot and key

Dot & Key

Duration:

4 weeks

Team Project

Brief

Design a sunscreen packaging for Dot & Key to establish their presence in the emerging and largely untapped Gen Alpha market.

Overview

Designed for Gen Alpha, the 35g Dot & Key sunscreen packaging leverages peer influence to drive engagement and repeat use, while maintaining trust for parents.

What do todays kids like?

What do todays kids like?

Gen Alpha is digitally native and skincare-aware. They prioritize peer validation and gravitate towards products that are trendy, interactive, and personal.
Gen Alpha is digitally native and skincare-aware. They prioritize peer validation and gravitate towards products that are trendy, interactive, and personal.

We took a sample set of 10 Gen Alpha girls to 2 different malls and asked them to click photos of things they liked. While they did that, we did fly on the wall.

  • All the images were captured by the kids.

    All the images were captured by the kids.

Gen Alpha wants something cute to show off to friends

Gen Alpha wants something cute to show off to friends

Parents want something safe enough to trust

Parents want something safe enough to trust

The choice is in Gen Alpha's hands, but the spending power is with the parents. We had to design for both.

The choice is in Gen Alpha's hands, but the spending power is with the parents. We had to design for both.

The Concept

Introducing a fun, playful sunscreen tottle. The hole in the form opens up a variety of ways to interact with it. Clip it to a bag, fidget with it, show it off. We also developed a custom nozzle that dispenses heart-shaped sunscreen patches, making application something worth doing in front of friends.

The Concept

Introducing a fun, playful sunscreen tottle. The hole in the form opens up a variety of ways to interact with it. Clip it to a bag, fidget with it, show it off. We also developed a custom nozzle that dispenses heart-shaped sunscreen patches, making application something worth doing in front of friends.

The Concept

Introducing a fun, playful sunscreen tottle. The hole in the form opens up a variety of ways to interact with it. Clip it to a bag, fidget with it, show it off. We also developed a custom nozzle that dispenses heart-shaped sunscreen patches, making application something worth doing in front of friends.

Process and Development

Most of the time went into figuring out how to realise our vision.
Most of the time went into figuring out how to realise our vision.

  • Initial nozzle variations (CAD) 5 nozzle variations. Different cavity shapes, hole placements, dispensing angles. All designed to output a clean heart shape.

  • user testing, failed None of them worked. The sunscreen was too watery to hold the heart shape.

  • new final nozzle making and development Redesigned from scratch. Tighter cavity, controlled hole size, snap-fit threads to prevent leakage.

  • Bottle variations 5 Had to try out different variation for right affordance that matched the nozzle's orientation.

The final nozzle development arc.

The final nozzle development arc.

Next Project

Hamon

Forage

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